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Landing new clients as a growing marketing agency in 2025 can be challenging.
There’s no denying that the market is highly competitive right now. Thanks to the advent of easy content creation tools and AI, almost anyone can become a marketer!
When you’re reaching out to new prospects, it can also be difficult to establish trust through mostly digital channels, especially when everyone’s outreach messages sound the same.
So, how do you stand out in the crowded spheres of LinkedIn and email inboxes, all while navigating budget constraints and time limitations?
The modern marketing landscape calls for innovative, scalable strategies. At Argil, we believe the answer lies in AI Video Sales Letters.
In this article, we’ll explore the power of AI Video Sales Letters and show you how to leverage Argil and similar AI tools to refine your outreach strategy, all while saving time and money.
What’s more, you can also enjoy the benefits of marketing agency client outreach automation thanks to our agentic workflows and ability to integrate with our API.
Studies show that personalized video messages in sales have 43% higher response rates than text-based outreach.
Generic sales messaging just doesn’t cut it anymore. Think about it: how many times have you ignored a generic message on LinkedIn or via email, where the sender doesn’t even know your name?
Personalized outreach will help you build stronger relationships with your prospective clients, making them more likely to convert into sales and long-term partnerships.
But here comes the snag – most small to medium-sized agencies don’t have the time and resources to send personalized videos to every prospect on their list. They’re too busy with the day-to-day running of their business.
But this is where AI Video Sales Letters come in. Tools like Argil can help you build personalized AI Video Sales Letters (VSLs) to send to your most coveted prospects in literally minutes, saving you hours every week.
Personalized outreach converts better and is more likely to help you find long-term clients that truly gel with your business. Manually researching and qualifying leads, however, is a full-time job in itself. And personalized messaging requires a great deal of research and manual work.
This is why marketing agency client outreach automation is truly transformational. With the right AI tech stack, you can completely outsource this vital business function to generate leads and send outreach videos on autopilot.
What would take a full-time sales rep 20 hours per week can now take only 20 minutes.
Picture this: you have successfully automated your entire sales outreach pipeline – from finding high-quality leads to sending them targeted outreach messages – so you can run campaigns while you sleep or go about your day.
With AI automation tools, this is 100% possible. You can set the whole thing up by creating a Make.com account and connecting it with Argil and the other tools in your stack.
Streamlining your marketing agency client outreach automation in this way can help you scale up without adding to your headcount or spending thousands on your lead gen strategy.
Benefits include:
The next step in this marketing agency client outreach automation guide is to create a personalized video for your sales emails using Argil.
Once you have created your first video, you can then use this as a template for future videos, adding personalized elements in just a few clicks.
Our AI agent will also learn with you, iterating all the time to improve your video outputs and learning from past performance data.
Using our text-to-video converter, you can generate a script in seconds.
If you’re currently using a generic or templated sales email, you can paste this in and our AI will convert it into an engaging video script to promote your business.
You can edit your script easily using our simple interface, and our AI assistant will make smart suggestions to help you improve it.
Argil’s main feature – and one that sets us apart from other AI video tools – is our hyper-realistic avatar technology. Our AI avatars are contextually aware, so they can deliver a script more like a human and respond to emotional cues in the text.
While you’re welcome to choose one of our many pre-trained promotional AI avatars, your video sales letters are likely to perform better if they are personalized to your business. As the founder or director of your agency, you can help build personal connections with your highest-quality leads through targeted personalized messaging, and it will look like you’ve filmed the video yourself.
To train your AI avatar, simply upload a two-minute video of yourself speaking and use our easy interface to customize your clone and make tweaks to their vocal delivery, body movements and speech patterns.
To save you time, we’ll automatically create a pre-edited draft of your video, complete with subtitles, dynamic B-roll and visual transitions and elements that bring your script to life.
You can edit your video manually using our simple drag-and-drop interface or add branded or personalized elements before you hit publish.
If you have create a marketing agency client outreach automation workflow like the one outlined above, you may have a trigger in place that automatically creates an email draft that includes your video, or you may decide to check you’re happy with the video in the Argil platform first – in this case, you could use Make.com to trigger a notification when the video draft is ready through tools like Slack.
You can also manually download or share your video to various social media platforms.
By setting up a marketing agency client outreach automation workflow with Argil and other integrated tools, you can achieve 10x the number of replies and conversions, all while saving time and money.
Sending personalized Video Sales Letters will undoubtedly help you stand out in a competitive market and make an impression on your prospective clients. It’s also a forward-thinking approach that can grow with you as you scale.
AI automation will play a defining role in the marketing world in the coming years and decades. Future-proof your agency and supercharge your outreach strategy by signing up to Argil for free today and exploring what’s possible with Make.com integrations.
