2024 will be the year of video content, not just for big productions or established content creators.
I mean video content for everyone. If you take a moment to scroll on Instagram or Tiktok, you’ll notice a pattern in viral videos and top-of-funnel content:
99% of them are not created by big productions. It’s normal people with normal lives sharing normal stories. This desire to get more authentic and raw content is already a big leap forward in breaking the first barrier to entry, but one thing remains:
How do you create content when you don’t have the time, the will, or the creative impulse?
AI deepfake generator.
In the last 6 months, you surely saw hundreds of posts on Twitter, YouTube, and LinkedIn about AI deepfakes (unless you live in a cave). This shouldn’t go unnoticed for the threat it represents.
Still, an AI deepfake generator can be a gold mine of opportunities, especially for service providers (digital agencies, marketing consultants, content creators, and solopreneurs).
In this article, I’ll cover 4 business use cases enabled by an AI deepfake generator.
As B2B marketing evolves, founders know the importance of their personal brand. From ghostwriting agencies, full branding management (Multi-canal creation), and leadership/public speaking coaching, there are opportunities all around.
But for video-content agencies, it’s tough. If they want to deliver a premium service, here’s what the process looks like:
Well, now imagine what you could do with an AI deepfake generator:
Ask your client for a simple 2-minute video (with a good enough quality), and run it through an AI deepfake generator such as Argil (promo time :)).
The process is seamless, cost-efficient, and scalable.
The videos can then be used in an infinite number of settings, from pure personal branding to training videos for new employees or customer engagement campaigns (email mass acquisition).
Personalized video content experiences a 3x higher click-through rate and a 20% increase in conversions.
I let you sit on these numbers and decide what agency you will launch.
With the current SOTA of AI deepfake models, there’s definitely a play in building an agency specializing in multilingual content for creators.
It’s the first time in history that cultural barriers can be bypassed. Language is the first layer of this one, if you nail this, you can definitely get ahead and unlock global reach (worldwide audiences will be a real thing).
Let’s take Mister Beast as an example. He decides to distribute his content through different YouTube channels for each language. That’s inefficient, the production cost must be crazy, and he’s scattering his audience.
A wider audience = better brand recognition = international sales.
You could build an AI agency that leverages an AI deepfake generator for your clients and distributes their content in the new language they want to build an audience in.
You can do that on Argil with just a few clicks, maintaining the original voice type or modifying it to better suit the local voice preferences.
Forget about costly translation or re-filming.
Ad agencies make a lot of money running full campaigns for their clients, and one of the most painful and costly parts of the process is coming up with the A/B testing ideas, asking the clients for additional videos, and assigning additional work to your video editor.
When you know that A/B testing your video campaigns can increase your conversion rate by up to 32%, you can’t decide just to ignore them.
A/B testing ads is the fastest way to find what effective messaging and visuals can drive more sales, but so far, the way it’s done is limited by what assets you can get to play with.
It can be highly frustrating for creative teams not to see their ideas come to life because it’s not cost-effective for the agency or the client doesn’t have the time to provide the resources.
With an AI deepfake generator, the game is different, especially if you’re using one with a dashboard that helps you create the content but also helps you compare and optimize the different video versions.
A very hot topic for B2B marketing in 2024: AI influencers.
Earlier in this article, I mentioned the importance of a founder-brand in B2B marketing, but still, some are reluctant and won’t make the effort.
What’s the option left?
AI deepfake generators do not just enable self-deepfake creation; the technology is a real goldmine for people looking to create AI influencers.
The information asymmetry and need for technical knowledge make the business model one of the most profitable:
This gives the company control over the content, is cost-effective, and allows them to scale content production based on the specific event in hand.
Some examples of AI-influencer use cases:
AI deepfake generators were a fun trend in late 2023, but in 2024, they’re a real mine of opportunities. Argil will be the N1 AI deepfake enabler for video content, letting creators express themselves at scale using their own deepfake.
If you want to bypass our waitlist, it’s here.
