Thanks to AI tools like Argil, optimising video content based on data couldn’t be easier. Here’s how to create and A/B test videos using AI avatars.
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When it comes to content creation, data has always been important. Optimising video content based on data is just one of the ways modern content creators and businesses hone and improve their output based on past performance analysis and current trends — but it’s not without its challenges.
In 2025, platforms like Instagram, TikTok and YouTube are increasingly saturated and competitive. Tracking performance metrics like watch times, view count and social shares will help you learn what your viewers love and provide more of it, helping you grow your platforms and keep your audience engaged in the long term.
However, traditional methods of optimising video content based on data – such as A/B testing different versions, re-filming scenes or trialling different scripts – are notoriously expensive, time-consuming and unscalable, making them inaccessible for small teams and creators with limited resources.
In this article, we’ll explore how Argil can help creators optimize videos based on data in just a few minutes using AI tools. We’ll also introduce our AI avatars and explore how they can reduce your video production time by 80%, all while improving your content’s performance. Let’s dive in!
Optimising video content based on data is time-consuming and expensive, even for brands with large teams and budgets. But without performance analysis and continuous improvement, brands get left behind and struggle to make an impression online or engage their key audiences, meaning they miss out on key sales or conversions.
AI avatars present a revolutionary approach to this problem. Platforms like Argil allow creators and brands to create and edit video content in minutes, with dynamic tools for testing, localizing and personalizing video content without the need for multiple reshoots or edits.
By harnessing AI avatars, brands, content creators and marketing teams can produce high-quality, relevant video content that’s tailored to specific audience segments with just a few clicks. It really is that easy.
Let’s break down three key performance metrics and discover how Argil can help you optimize your videos based on this data.
Engagement is possibly the most important metric to track as a video content creator – and it’s not just about vanity. The amount of engagement you get on your videos is a signal of their relevance and resonance, giving you vital insight into your viewers’ tastes and preferences.
Engagement is measured in several ways. Across platforms, you should measure video views, likes, comments and shares to analyze the impact of your videos.
Optimising content based on data couldn’t be easier with Argil. With our AI platform, you can easily test varied avatar delivery styles (energetic vs calm or professional vs friendly) try different opening hooks and alter pacing and visual style.
For example, you could create five varieties of the same video, each with a different delivery tone and avatar. You can then analyze their watch times and click-through rates to find out which video version performs best to inform how you create and edit videos in the future.
With Argil, you can deploy several variations of the same video in minutes. With a few clicks, you change your video background, visual effects, B-roll, avatar appearance, speech and opening hooks. You can also add platform-specific tags and meta descriptions to improve searchability.
Measuring conversion rates can be performed in several ways, depending on your goals. A conversion might be signing up for a demo, purchasing a product, booking a call or subscribing to monetized content through Patreon or Substack.
Whatever your goal, conversions are vital to digital content campaigns. Whether you’re driving local conversions or trying to attract a global audience, it’s important to see if your content is working. If not, you’ll quickly be able to try new approaches.
For example, you may want to segment your audience further and create more localized or personalized content to resonate with specific viewers.
This level of precision is where Argil shines. Our AI platform allows video creators to fine-tune their messaging and make real-time script adjustments for different audiences. You can also add cultural nuances, change the language, implement multilingual captions or test different CTAs to see which messages drive the most action.
Optimising video content based on data doesn’t have to be time-consuming and expensive. With Argil, you can leverage AI avatars to deliver dozens of different video variants in minutes, making it easy to A/B test your campaigns and drive more conversions.
Traditional video production can cost thousands of dollars per video. When you’re optimising video content based on data by creating different variations, these costs quickly add up.
Using Argil, you can create multiple video variations in hours for a fraction of the cost. Argil’s paid plans cost $39-$149 per month, with 30% savings for yearly commits, and enterprise solutions and API access available.
For example, if you wanted to test three different video intros, two CTAs and four languages, you no longer need to worry about separate shoots and hours spent in the editing suite. With Argil, it’s just one base script, an AI avatar and a few minutes.
Our intuitive, user-friendly interface makes creating and editing videos easy. Plus, not only will it save you money, but it will also dramatically reduce your campaign timelines and time to market, giving you a competitive edge.
Optimising video content based on data couldn’t be easier thanks to tools like Argil. Here’s a simple, effective workflow to help you create and test video content.
Generate an avatar from scratch or create your AI clone by uploading a two-minute video of yourself speaking. You can change your avatar’s appearance, background, clothing, facial expressions, voice and delivery in just a few clicks.
When you’re happy with your avatar, it’s time to generate a script. You can create one from scratch using a simple text prompt or leverage our text-to-video converter to create an engaging video script using a blog post or email copy.
In just minutes, Argil can render multiple versions of your video based on your specifications. You can then download these or share them directly to your platforms.
Use Argil’s analytics dashboard to measure metrics like watch times, click-through rates and drop-off points. Our AI agent will store and learn from this performance data and also suggest optimizations and improvements, auto-generating new and improved versions.
To get started with Argil and create an AI avatar, sign up today. You could be creating and testing high-quality, engaging videos in literally minutes, growing your platforms with data-driven video content campaigns.
