The future of sales training software


  • AI transforms rigid sales training software.
  • Contextual understanding crucial for efficient training.
  • AI-powered LMS enables interactive learning.
  • Onboarding improvements with AI in software.
  • Sales training software boosts business growth.

Sales training has always been a major topic of discussion in companies.

The question is how to efficiently provide the right resources to the right people in preparation for their interactions with potential prospects.

Unprepared salespeople will have a direct impact on the growth of your business. Sales training is about survival, but it has undergone significant changes in recent years.

When sales became primarily conducted through online interactions, the format of team training became a top priority.

Unfortunately, the market took quite some time to adapt, and it's only recently that we've seen the emergence of a new concept:

Sales Training Software.

How can you properly streamline training in the new world of sales?

Software is the first component of the answer, bypassing:

  • The need for human-led training.
  • The capital cost required to access the best training.
  • The lack of scalability to provide the same quality of training to all individuals.

Sales Training software provides part of the answer but can be quite rigid, which isn't ideal when training large-scale teams.

The Role of AI in Sales Training Software

While code is rigid in its ability to deliver different outputs based on different inputs, AI is not.

That's why AI forms the other part of the solution.

Training your sales team efficiently requires context about:

  • Your company.
  • Your products.
  • Your potential leads.

AI has the ability to:

  • Understand contextual information.
  • Suggest what the next steps should be.
  • Act as an interactive participant in the discussion.

These components are ideal for training your sales representatives.

Another key point is that not every employee enjoys fixed training schedules (date, duration, subjects).

They all desire flexibility, which can only be achieved through Sales Training software powered by AI.

The Role of LMS in the Sales Training System

Your LMS is crucial for tracking data, deriving insights, and creating an actionable plan for the next steps in your team's training.

However, this isn't enough, because the insights are based either on pre-filled components or human intervention. While the first is fixed, rigid, and prone to errors, the second is costly and not scalable.

This is why the current model of Sales training systems is restrictive and limited, but it could be much more interactive and personalized:

  • Use LMS to track learning.
  • Derive insights from the data with AI.
  • Build interactive scenarios for the next steps.

This is how AI could influence LMS output and usage, paving the way for a more comprehensive Sales Training software.

The Role of Sales Training Software in Providing an Efficient Experience

A training experience generally begins with effective onboarding.

This includes:

  • Assessing the person's skill level.
  • Understanding their profile and personality.
  • Observing their interactions with clients.
  • Identifying areas for improvement in their sales interactions.

But how does current sales training software handle onboarding?

It's basically non-existent.

Anything that requires an advanced level of context is difficult to implement, which ultimately decreases the overall relevance of the experience.

Again, AI will introduce a new way of thinking about onboarding in sales training software.

The process will start with:

  • Questions about the individual → Asked once, then remembered.
  • Questions about the task at hand for the day.
  • The training scenarios they wish to undertake.
  • The general training they wish to do that day.

Onboarding has a direct impact on the entire sales training experience and is a crucial component of it.

Sales Training Software benefits.

Sales training directly impacts:

  • Employee performance.
  • Employee retention rate.
  • Revenue generated by the employee.
  • Revenue generated for the company by the employee.

All these macro-metrics begin with an experience that provides the necessary components to:

  • Increase engagement in the learning process.
  • Improve the knowledge retention of the employee.

Sales training software isn't just a trend; it has a direct impact on a company's survival rate. Investing in sales is a top priority.

What Can Argil Do for You?

At Argil, we facilitate collaboration between teams and AI.

We're currently building the next generation of AI softwares, and sales training is one of our main focuses.

If you wish to access our private version of the product, please send us an email to, and we'll discuss how we can onboard you based on your specific use case.

Othmane Khadri