Why is User-Generated Content So Popular?

If you’re searching for the best UGC video platforms for digital marketers, you’ve probably noticed the rise in user-generated content over the last couple of years. With this in mind, you might be trying to build your own influencer platform or create UGC-style promotional content for your own brand.

In 2025, UGC is everywhere — used by everyone from small businesses to global brands like Adobe, Calvin Klein, Apple and GoPro — and we can’t ignore its effectiveness. According to recent data, 92% of consumers trust UGC more than traditional ads because they naturally come with social proof, leading to 30% higher online sales across the board.

Because of its growing dominance over social media marketing, brands are starting to look at the most effective ways to leverage UGC. One of those methods is to employ the use of AI, which has become pivotal in content production and creating avatars over recent years.

In this article, explore the best UGC video platforms for digital marketers, to help you build your influencer brand and start creating promotional content. Let’s get started!

The Best UGC Video Platforms for Digital Marketers

1) TikTok

TikTok has completely revolutionised video content, to the point where every other platform had to follow suite and adapt to short-form video. This move even earned its own term: ‘Tik Tok-ification’.

This app also has the highest session times and engagement rates of all online platforms, which serves as a strong foundation to distribute UGC to drive sales. Their built-in TikTok shop is rivalling Amazon because of its ability to sell straight through the app. When you also add the potential for unlimited creators to set up affiliations with products, it amounts to one of the best UGC video platforms for digital marketers, hands down!

The differentiating X-factor about TikTok is its virality potential. It notoriously doesn’t matter how many followers you have, you can reach millions right from the start given their unique algorithm catered towards rewarding higher engagement rates. You can read about how to go viral on TikTok with 5 simple steps in our previous article here.

TikTok is ideal for UGC aimed at capitalising on viral trends and utilising organic UGC which is incentivised with Tik Tok affiliates, something unavailable natively on other platforms. All in all, it’s got to be number one on our list of the best UGC video platforms for digital marketers.

2) Instagram

Most of the best UGC video platforms for digital marketers are catered to short form content, and with good reason. Instagram released their ‘Reels’ feature in 2020, causing engagement rates to soar (along with the volume of user-generated content on the platform).

Instagram doesn’t have a thriving built in store like TikTok, but it does have shopping tags that make it really easy to promote products through in-app content. You can also turn a profile into a virtual storefront specifically for these promotional posts and UGC.

Instagram is slightly easier to use than TikTok, which is why it almost rivals it in the list of best UGC video platforms for digital marketers. With familiar features and an intuitive UI, it’s easier to generate and post our content on IG than almost any other platfom.

Instagram also has access to a broader demographic of users than TikTok, simply because it’s been around for longer, making it a suitable platform for UGC aimed at lifestyle-focused content.

3) YouTube

YouTube is the home of video content, and one of the best UGC video platforms for digital marketers. They added their ‘Shorts’ feature for the same reason as Instagram, around the same time. The big difference with YouTube is that its tapping into its massive existing user base which isn’t as ‘narrow’ as other platforms, as almost everyone uses YouTube for something!

YouTube puts forward a strong case for being one of the best UGC video platforms for digital marketers because of its vast and diverse audience that offers the best opportunity for content discoverability.

YouTube is actually the second biggest search engine in the world only behind Google, with the right titles in shorts you can be capitalising on this for far better discoverability than other platforms.

In addition, Shorts can be used as a funnel towards brands’ main channels which makes it more intuitive from a marketing and sales standpoint.

YouTube has the most robust analytics of all the platforms given its age, and this also means monetisation has been around for far longer and matured in that time. Beyond its famous ad revenue and channel memberships, another lucrative revenue stream on top of UGC conversions is the Shorts fund — which is basically the equivalent to TikTok’s creator fund.

Whenever you need to decide on the best UGC video platforms for digital marketers for any video, YouTube is always a sensible option.

4) Twitch

Another one of the best UGC video platforms for digital marketers — Twitch is mostly known for gaming content, so it might surprise you to learn that online commerce is thriving on the platform’s livestreams. In the US, livestream shopping revenue is projected to grow from $20 billion in 2022 to $55 billion by 2026, more than double in the space of 4 years.

The unique selling point with Twitch is the real-time interactions with viewers. This immediacy creates much higher engagement which is incredibly useful for effective UGC.

Twitch is also a popular source of clips where the best moments can be shared across social media which presents a great opportunity for well executed UGC that’s aligned with the creator/streamer. It can be the most profitable platform for UGC with the right creators, as Twitch has a highly engaged, community-focused audience.

However, for internal production of UGC the platform has a steep learning curve, especially for setting up high quality streams which are often subject to issues. This is friction you wouldn’t have to deal with on other platforms.

Consumers under 45 are twice as likely to have purchased during a livestream compared to those over 45, so the ideal use case for UGC on Twitch would involve targeting a younger demographic. It’s still one of the best UGC video platforms for digital marketers!

5) LinkedIn

Over the last few years, LinkedIn has quietly become one of the best best UGC video platforms for digital marketers.

Since 2021, when LinkedIn launched Creator Mode, the platform has become increasingly creator-friendly, rolling out a series of updates such as LinkedIn Live, enhanced video capabilities and a focus on long-form content such as articles and newsletters.

According to Hootsuite, video content on LinkedIn is five times more likely to spark a conversation than image or text-based posts, making it an essential medium for any brand or business leader looking to build and convert a professional audience.

Although videos are popular on LinkedIn, the platform differs from trend-driven apps like TikTok and YouTube and tends to emphasize thought leadership. The best way to succeed with UGC content on professional networks like LinkedIn is by focusing on authentic storytelling, industry insights and actionable tips.

Unlike entertainment-driven social platforms, though, LinkedIn videos should focus on delivering value to your followers and connections. This means fewer viral “hooks”, a slower speed and higher content standards.

Thankfully, AI UGC video platforms like Argil can help you establish yourself as a leading voice in your industry through hyper-realistic avatars, dynamic auto-editing and high-quality outputs. You can train one of our AI clones to look, speak and move just like you, allowing you to create videos 10x faster, cutting out 80% of the production process.

You may not automatically think of LinkedIn when you consider the best UGC video platforms for digital marketers. Still, it is fast becoming a powerful environment for brands to drive engagement and authority with influencer-driven content, especially in sectors like tech, marketing and education.

Monetization Strategies Across UGC Platforms

Monetizing content across UGC platforms has never been easier or more lucrative. Each of these best UGC video platforms for digital marketers offers its own direct revenue options but creators might find it difficult to rely on a single income stream – TikTok’s creator fund, for example, offers an average payout of $0.03-$0.04 per 1000 views, meaning a post with 1M views is only likely to yield $20-$40.

For this reason, it’s best to deploy a multi-platform strategy in addition to other monetization strategies such as bonus content, branded products, subscriptions and sponsored content.

Affiliate marketing is another effective way to earn money on UGC platforms such as TikTok Shop, YouTube’s affiliate tool and Amazon Influencer links. Using AI UGC tools like Argil, creators can create dozens of videos with affiliate links using a pre-trained avatar and automatic editing, allowing them to scale quickly and increase revenue potential.

Sponsored posts can also bring in $200-$2500 (and beyond!) for established creators, but often the payout depends on engagement.

Luckily, Argil makes it easier than ever to create high-performing videos. Our dynamic editing suite offers smart suggestions to improve your content, while pulling out viral hooks and allowing you to customize and optimize both the visuals and the back-end SEO.

You can also leverage our AI-driven A//B testing to find out which videos perform best with different audience segments, allowing you to create hyper-targeted, high-performing posts over time.

Most established creators and influencers monetize their work by combining multiple income streams, such as posting 2-3 YouTube Shorts per week and 3-5 monthly LinkedIn posts, all while leveraging AI to build their audience and unlock new monetization potentials – the bigger your audience, the higher your potential revenue.

AI UGC tools like Argil help you scale your output through automation, doubling the potential for sponsored deals, brand partnerships and ad revenue.

As AI continues to grow and evolve in the content space, the most successful creators will learn to leverage the technology effectively while remaining authentic and consistent – building a loyal audience, diversifying their income streams and adapting to the latest trends and strategies.

The Rise of AI UGC and Its Impact on Platform Strategy

The rise of AI UGC content has had significant impact on content strategy for brands and businesses across all of the platforms we’ve listed as best UGC video platforms for digital marketers.

AI UGC refers to user-generated content created or enhanced using artificial intelligence tools. According to a recent Statista report, the use of AI in UGC and marketing content has surged over the past year, signalling a huge shift in how brands and creators approach content strategy.

Popular social platforms are adapting to this shift in different ways. TikTok recently introduced AI avatars and voice cloning for videos and ads, while YouTube released Dream Screen, allowing users to create AI-generated video backgrounds. Instagram is also rolling out AI-generated captions and A/B testing for posts and ads.

As AI continues to influence the creator landscape, authenticity is more important than ever. To generate engagement and maintain real connections with users, content still must feel “real” – whether it’s informational, entertaining or sales-focused.

This is why Argil is such a leading light in the AI UGC content space. Our AI platform is evolving all the time to meet the needs of users and cater to the latest trends.

Just recently, we improved our (already hyper-realistic) avatars to improve control over gestures, facial reactions and lip-sync. Digital avatars also pause to create more natural speech rhythms and can operate in complex settings, such as walking down the street or working out.

Argil’s avatars are also highly customizable – you can change the appearance, clothing, mannerisms, camera angles and branding of your avatar, or have them speak in over 50 languages and dialects. You can also personalize your videos through dynamic automatic editing, adjusting camera angles, transitions, captions, B-roll and visual transitions.

Platforms like Argil allow influencers and content creators to scale faster than ever, slashing delivery times and production costs. Brands can also benefit from AI tools by creating their own AI influencers to sell products or deliver thought-leadership content or product demos, reducing the need for expensive campaigns and partnerships.

Of course, AI comes with its challenges, too. As discussions around AI use and regulations evolve, balancing automation with creativity and transparency will define the next generation of UGC content across platforms.

Platform Integration with Argil for Scaled UGC Production

These days, publishing high-quality content across all of the best UGC video platforms for digital marketers is fast and easy thanks to advances in AI tools – but it hasn’t always been this way.

Historically, creating and editing videos has been time-consuming and expensive, reserved for only the brands with big budgets and long timelines.

With platforms like Argil, creators can create multiple videos using a single AI avatar and deploy them across TikTok, Instagram, YouTube, Twitch and even LinkedIn. It’s easy, for example, to trim down a 3-minute explainer video to a 15-second TikTok clip all using the same script source. You can even create videos in multiple languages to share across regional channels with the click of a button.

Argil users report being able to create videos 5 times faster while saving thousands on scripting, editing and recording. Integration with Make.com further streamlines this process, allowing you to connect your Argil to thousands of other platforms such as scheduling tools, OpenAI modules, analytics trackers and email platforms and set up customized workflows.

For example, you can connect your Argil account to your customer feedback or insights tool to auto-generate testimonial videos to share across platforms. Or you could trigger a new video script based on product launch information, which Argil would then turn into an engaging demo video using an AI avatar.

You can either trigger videos to alert you when they’re ready for review, or auto-schedule them through tools like Buffer and Hootsuite.

To begin integrating marketing automation tools and building your perfect tech stack, sign up with Make.com, and integrate with over 2000 other tools. Link your Make and Argil accounts here. If you don’t already have an Argil account, sign up for free today — it really does belong on this list of the best UGC video platforms for digital marketers.

The Best UGC Video Platforms for Digital Marketers: Why Argil Belongs on This List

While each of the best UGC video platforms for digital marketers platforms offer their own advantages, they all share a common challenge: the need for content at scale.

This is where Argil’s AI UGC generator comes in. With this tool you can create a month’s worth of UGC in a day without compromising on quality or authenticity.

And it couldn’t be more simple: just record a 2 minute video to train and generate your AI clone or virtual influencer. From there you can produce unlimited UGC with complete control and flexibility over the delivery without ever needing to film yourself repeatedly.

For a better idea of the features and value propositions behind our UGC generator, read our previous article here about how it works.

With Argil we’re not proposing a time saver alone, we’re offering the approach content creation demands. One without the burdens of production.

If you want to finally achieve content at scale to capitalise on any of thes best UGC video platforms for digital marketers, start your free trial today.