How to Create an AI Influencer for Free in 2025 (Top Video Generators Compared)

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Want to create AI influencers for your video content?

AI influencers are digital personas created using artificial intelligence. They can be used for various purposes, including marketing, sales and influencer content across video and image-based platforms.

AI influencers are growing in popularity because of the very real challenges they help solve. Video content in particular is famously expensive and time-consuming to produce. AI influencers are cost-effective, infinitely scalable and available 24/7.

In recent years, AI influencers have shifted from being relatively niche to becoming mainstream. In 2025, digital personas like Lil Miquela and Shudu are arguably more popular than human influencers, with millions of YouTube subscribers and Instagram followers, and deals with huge brands such as Nike and Prada.

AI technology has come a long way in the last decade, and the content marketing world has changed as a result. The advent of AI influencers and the ability to create an AI influencer for free has completely democratized the landscape, allowing up-and-coming creators to infinitely scale and monetize their campaigns.

In this article, we’ll show you how to create AI influencers using Argil, our video generator. We’ll also compare Argil to the best AI influencer generators on the market right now to see which tool delivers the best value.

Why Create AI Influencers? What Are the Benefits?

AI influencers bring many benefits. The most compelling reasons to create AI influencers are control, cost savings, scalability and personalization. Let’s break these down:

Advanced Control

Brands can direct digital personas to deliver a line-by-line script, curate every visual and text element and ensure that every piece of content completely aligns with their identity. This level of consistency would be impossible to maintain by working with human influencers, who have their own platforms, personal opinions and schedule constraints.

Cost Savings

Collaborating with high-profile influencers can cost thousands of dollars per campaign. By creating an AI influencer, you’ll only pay once for a reusable asset that can be used in limitless campaigns without renegotiations, reshoots or scheduling issues.

Scalability

As well as being able to work across multiple campaigns, AI influencers are multilingual and culturally adaptable, making them perfect for tailoring content for a global audience. Want to share the same message in Spanish, English and Japanese? If you create an AI influencer, you can expand your reach easily, with just a few clicks.

Personalization

With AI scripting, you can also personalize content for different audience segments, which is difficult to do when you’re working with human influencers. By working with a digital avatar, you can also tweak the tone or format of your content and continuously improve your output through performance tracking and machine learning.

How to Create an AI Influencer for Free with Argil

It couldn’t be easier to create an AI influencer for free with Argil. Our platform is designed to be intuitive and easy for beginners, yet powerful enough for companies to create content at scale. Here’s how to get started.

Create Your Avatar

Sign up and create your digital twin by filming a short video of yourself speaking. Alternatively, you can create an AI influencer from scratch or use one of our premade avatars. You can change your avatar’s hair colour and style, facial features, body, clothes and implement branding and accessories.

Change Setup and Background

When you’re happy with your avatar’s appearance, you can also change the background to have them in a podcast studio, or somewhere more natural, like a cafe or park. You can then change the time of day, camera angles and distance until you have your perfect setup.

Generate a Script

Next, it’s time to use our AI script generator. You can either create a script from scratch or leverage our text-to-video generator to convert any text into an engaging video script using one of our templates.

Choose Your Settings

Choose a voice to perform your video script, adjust the tone of your video, dial up or down the speed and add captions, music, B-roll and visual transitions. We also create automated, pre-edited drafts to help you save time.

Generate Your Video

Our magic editing function will create the perfect video to your specifications, ready to download or share directly to your platform of choice. Using our AI influencer video generator, you can create videos in under 10 minutes, fully optimized and ready to engage your audience.

Best AI Influencer Generators: Free Tools for Creating AI Influencers

There are many free options for those who want to create AI influencers. However, while these tools are great for experimentation, they often come with watermarks (which can impact brand professionalism), as well as limited customization and editing options.

Popular AI influencer video generators with free tiers include:

Synthesia

With Synthesia, you can create avatars, but they are basic with limited customization. Avatars are often robotic and seem inauthentic or “fake”. Free videos also include watermarks.

D-ID

The trial version of D-ID is great for creating basic talking-head videos, but it doesn’t offer particularly expressive avatars. AI scripting also lacks nuance and contextual relevance.

HeyGen

HeyGen is a popular AI influencer video generator that offers avatars with voice syncing. However, avatars are basic and lack expressiveness, and customization is limited on the free plan.

AI Influencer Generator Tools Comparison

Compared with these basic AI influencer generator tools, Argil is the superior option. Our AI scripting, avatars, dynamic editing and agentic workflows are all deeply integrated for a smooth, holistic video production experience.

Argil isn’t just another tool, it’s a co-pilot for creatives looking to reach their goals and monetize their work. It removes the technical hurdles, saves money and time and lets you focus on creativity, consistency and growth.

One feature that sets us apart from other platforms in this space is our advanced AI avatars. We recently released our new state-of-the-art avatar model, with improved avatar expressiveness and lip-syncing so that brands and creators can create and monetize sophisticated AI influencers.

These new and improved avatars also work much better in difficult settings, such as walking down the street or working out, so they’re perfectly suited to lifestyle content and UGC.

On top of this, we’ve also added 70 new base avatars with improved lip-sync, including doctors, lawyers, educators and specific UGC influencer-style avatars, so you can find one that’s suited to your niche.

So, if you’re wondering which is the best AI influencer generator, Argil is your answer.

Create AI Influencers with Argil Today

Ready to create AI influencers and grow your online presence? Sign up today and try all our avatar and editing features for free, so you can see how easy it is before you commit.

Priced plans start at just $39 per month, scaling up for professional and API use.

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