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What Is a Digital Creator in 2025?

The role of the online content creator has shifted dramatically over recent years. So what is a digital creator in 2025, and how do you become one?

In today’s context, a digital creator is someone who consistently produces content for online platforms with the intention of educating, influencing or entertaining their audience. Many successful creators monetize their work, turning digital content creation into a legitimate career path and source of income.

In this article, we’ll look at the latest data on digital content creators and explore how to break into content creation using AI tools like Argil.

The Rise of the Digital Creator

What is a digital creator? The answer to this question looks a lot different to ten or even five years ago, when affiliate blog articles and YouTube videos filmed on DSLRs were the main sources of creators’ income.

Now, digital creators film content on their smartphones and use AI tools to build audiences on several platforms at once – sharing Reels, TikToks and Shorts to hook viewers and build massive online followings.

In 2025, there are over 200 million active content creators worldwide, with short video platforms being the leading drivers of growth. What’s more, according to recent data, 57% of Gen Z want to be influencers over having a traditional career. This is becoming more and more possible due to the lower barriers to entry and accessible tools.

Thanks to the rise of AI content agents and automatic editing tools, almost anyone can become a content creator in any niche or genre. All you need is a smartphone, an idea and a spare few minutes. Where video editing and post-production once took hours – or even days – it’s now possible to script, generate and edit a short video in under ten minutes.

These tools make digital content careers more accessible, but also more competitive. With 80% of content creators now using AI tools, how do you stand out in crowded feeds and get people to pay attention?

This is where avatar-led tools like Argil come in, which let you create stunning videos in minutes without even needing to pick up a camera.

How Do You Get Started As a Content Creator?

So you’ve gone from searching what a digital creator is to wondering how to start making content online. With AI tools like Argil, the process couldn’t be simpler, and you’ll have a competitive edge over manual creators right from the start.

Here are the steps to becoming an AI-driven content creator:

Define Your Niche and Format

Every good content creator has a niche. Perhaps you already have an idea in mind, such as fitness, history or inspirational content for small businesses/entrepreneurs. Choose something already popular online and that you’re uniquely passionate or knowledgeable about, and be sure to research other successful creators in your category.

Choose Your Platform/s

Decide on one platform to master first, and then branch out to others. Your chosen platform should be where your audience spends their time. For example, if you’re creating business content, LinkedIn is your best starting platform, or maybe even YouTube Shorts. For content about books, lifestyle or beauty, TikTok and Instagram will work best.

Train Your Argil AI Avatar

When using Argil, you don’t have to choose between filming hours of video content or opting for faceless, generic videos. You can have the best of both worlds by creating your very own AI clone to represent you in videos, using just a two-minute video of you speaking, filmed on your phone.

Using this footage, we’ll train your AI clone to look, sound and move exactly like you. Our AI clones are hyper-realistic, with perfect lip-sync, so your audience won’t be able to tell the difference.

You’ll also be able to edit, tweak and optimize videos without having to reshoot footage. It only takes one click to change your avatar’s appearance or delivery.

Start Scripting

Coming up with new ideas is possibly the hardest part of any creative endeavor. But what is a digital creator without a backlog of great ideas?

With Argil, you can turn those notes and ideas into fully-formed video scripts quickly and easily. Our text-to-video converter will optimize your text for video, adding engaging hooks and CTAs to captivate your audience.

You can also convert any text to video, including PDFs, slide decks, book reviews, Reddit threads and blog articles, making it easier for you to repurpose existing content rather than having to reinvent the wheel every time.

Edit & Publish

We’ll turn your script into a fully-edited video, complete with automatic captions, B-roll, visual transitions and different effects to make your videos stand out. When you’re happy with your video, you can easily export the video file or publish it directly to your platform of choice.

Iterate, Repurpose & Scale

Argil helps you track engagement and A/B test different hooks, CTAs and video formats to find out which videos perform best. Using this data, you can continuously improve your output. Argil will even store memories of past performance data as well as information about your brand to help you constantly iterate and improve your videos.

Monetize

There are plenty of ways to monetize your video content through affiliate links, sponsorship deals, digital downloads and paywalled content. For more tips on monetizing your content, please read this previously published article.

Start Creating Videos with Argil Today

Digital content creators are the new media moguls – and anyone can join the movement. If you’ve been searching what is a digital creator in the hopes of building an audience and monetizing your work, you’re in luck. The role of the content creator is evolving thanks to AI agents like Argil.

Argil is a video generation tool that can help you create videos 10x faster, with no need for fancy equipment or editing skills. All you need to do is enter a simple text prompt or idea, and we’ll turn it into a fully editable script which you can then use to generate a short video.

Using our AI avatars or building your own AI clone, you won’t even need to appear in your videos to create personality-driven content. Our AI avatars are hyper-realistic and can speak in over 50 languages, hold and use branded products and even wear your merchandise.

We’ll also add automatic B-roll, captions and background music to your videos, along with multiple different camera angles and visual transitions, to save you hours of editing time. All these features are easily customizable, and we’ll even optimize your videos for each platform, tweaking aspect ratios, video lengths and even opening hooks.

You’ll receive a platform-ready video in under 10 minutes, allowing you to work smarter, not harder, and keep up with the demand for consistent video content online.

If you’re ready to become a video content creator in 2025, sign up today. Paid plans begin at $6 per week for Classic users, including a 5-day free trial.

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