Let’s compare pricing for UGC video production tools in 2025. Using this guide, find the best value user-generated content tools to help you create unique UGC videos.
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If you’re looking to compare pricing for UGC video production tools, you’ve come to the right place. But first, let’s explain a little about UGC tools and why they’re becoming invaluable to the modern content creator.
Unless you’ve been living under a rock (or not scrolling on TikTok or Instagram) lately, you've probably noticed the most engaging content isn't coming from fancy studios anymore but from relatable creators with growing platforms. These creators grow audiences through engaging, valuable content and then leverage their popularity to secure brand deals.
Through these brand deals, influencers create UGC (user-generated content), mainly in the form of videos where they recommend products and services.
According to Digital Marketing Institute, user-generated content is a powerful way to build brand awareness — but it’s really a win-win for both brands and content creators. For brands, it helps build trust and authenticity, and for creators, it helps them monetize their channels while boosting engagement and community.
The UGC space is increasingly competitive, however, so if you want to break in, you’ll need to know the tricks of the trade and be ready to scale quickly.
In this article, we’ll compare pricing for UGC video production tools that are fast, affordable and easy to use. Let’s get to it!
The instinct to compare pricing for UGC video production tools is a good one. Starting an influencer career or creating UGC video as a side hustle is a big commitment, and it does require some upfront investment.
However, not all UGC video tools are created equal – some just won’t be worth the initial costs, and the last thing you need when starting a new venture is to lose valuable money and time to insufficient tools.
Companies aren’t always upfront about their costs, either. You might think a UGC video production tool has a relatively low signup cost but then find out down the line that you have no access to premium features, or there are further costs for removing watermarks or improving the quality and editing of your videos .
The right tool can set you up for success without leaving you out of pocket, allowing you to create consistently high-quality content without burning out or blowing your budget.
So, let’s compare pricing for UGC video production tools. We’ll be looking at the five most popular tools on the market right now: HeyGen, Argil, Arcads AI, Creatify AI and Zeely AI. Each one solves a slightly different problem and is intended for a unique user base, so it’s important to differentiate.
We’d be remiss to compare pricing for UGC video production tools without mentioning one of the best-known tools on the market. HeyGen is known for creating realistic avatars that mimic human movements, speech patterns and body language, allowing users to create talking-heads style videos without filming on a camera.
Pricing: Starts at $29 per month for their Creator plan, which includes unlimited videos up to 30 minutes each, and increases to accommodate team, API and enterprise pricing.
Best for: HeyGen have changed their branding lately to try and appeal to content creators and marketers, but really the tool is intended for corporate training, explainer videos and more professional, polished content.
When you compare pricing for UGC video production tools, HeyGen definitely seems reasonable. However, it's really just a video generator. You'll still need other tools for writing scripts, editing and publishing your content. For big corporate teams, that's probably fine, but for solo creators trying to publish videos daily, it’s probably more of a hindrance than a help, due to the variety of different tools you'll need to pair it with.
Instead of just being another avatar generator, Argil works more like a creative partner that handles your whole workflow. It’s built specifically for content creators, influencers and UGC marketers, with all the features you need to make your videos a success.
Pricing: Starts at $27 per month for creators, and rising to $104 per month for the pro plan – Argil is comparable to HeyGen, but you really get much better value.
All you need to do is upload one two-minute video of yourself talking, and Argil creates an AI clone of you. Then you can make videos just by typing scripts. But that's not even the best part – Argil also helps you write those scripts, adds captions automatically, suggests B-roll, handles transitions and lets you A/B test different versions.
When you compare pricing for UGC video production tools based on the full workflow, Argil's approach makes way more sense. Most platforms just generate the video and leave you to figure out everything else. Argil treats the whole thing as one process, with AI helping you at every step.
Best for: Creators and marketers who want to keep their personal brand but actually scale up. If you're trying to post every day across TikTok, Instagram, YouTube Shorts and LinkedIn without living in front of a camera, this is the tool to save your sanity.
Like Argil, which is built for content creators and UGC influencers, Arcads AI helps DTC brands and agencies create social ads quickly and efficiently with AI avatars.
Pricing: Arcade are less transparent about their pricing than other tools, probably because it is much costlier! Users can expect to pay around $100 per month for their Starter plan, which includes access to most of their natural AI actors and reactions, but has creation limits.
Best for: This tool is best for performance marketers who need to test tons of ad variations.
If you're mainly trying to compare pricing for UGC video production tools for advertising, Arcads AI should be on your list. It's good at making UGC-style ads that look authentic, and it has analytics built in so you can see what's working.
The downside is it's not as flexible as other tools, so if you want to create different types of content across platforms, you'll feel limited. But for what it does (pumping out ads for testing), it works well despite the high price tag.
Creatify AI is all about speed for e-commerce brands that need product videos, offering over 1000 lifelike AI avatars and ready-to-run video ads in seconds.
Pricing: Starter plans are $19 per month for creators for 1200 video credits per year and scaling up to $49 for Pro plans.
Best for: Creatify is fast and effective, allowing brands to launch and test product ads and basic promo content in minutes. However, it may not be the best pick for content creators due to its templated approach.
When you compare pricing for UGC video production tools just on speed, Creatify wins. It uses templates you can customize with your product photos, text, and voiceovers. If you just need something functional fast, it gets the job done.
The trade-off is that you’ll have less creative freedom. The avatars aren't as realistic, and you're pretty much stuck with templates. This is great for repetitive ad formats, but not so great if you're trying to build something unique.
Zeely AI focuses on mobile creators who want to create fast, easy videos in minutes.
Pricing: Starter plans are $29.95 per month, including up to 10 ad campaigns for Facebook or Instagram.
Best for: Creators just starting out or small businesses making simple social content.
If you want to compare pricing for UGC video production tools at the entry level, Zeely is affordable. However, you don’t get much for the $29.95 per month price tag, and you’ll find better value, higher quality tools elsewhere.
The tool is also pretty basic. The avatars aren't great quality, and you'll outgrow it fast if your needs get more serious. It’s a good starting point, but not a long-term solution for content creators and influencers.
When you compare pricing for UGC video production tools, don't just look at the monthly cost – think about how much time it'll save you, whether it fits how you actually work, and if the tool will help you keep that authentic voice people actually respond to.
If you want to see what having an AI creative partner feels like, rather than just another basic video generator, Argil could be the best UGC tool for you. Sign up today and try us for free!
