Want to become a content creator but don’t know where to start, or which career path is right for you? We’ve ranked the top content creator jobs of 2025.
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In 2025, there are over 165 million content creators around the world, but only 2 in 10 run their own content-based business. 6 in 10 do content creation alongside a full-time job, but many would probably wish they could spend more time doing what they love and growing their earning potential.
In this comprehensive career guide, we’ll rank the best content creator jobs in 2025 – from entry-level hobbyists wanting to venture into monetized content, to high-earning independent creators and influencers.
Freedom: 10/10 | Scalability: 9/10 | Income Potential: 9/10 | Difficulty: 8/10
Independent creators probably have the best earning potential of all content creator jobs, because they’re essentially self-employed and can work as much – or as little – as they want.
Most content creator jobs for companies have income ceilings or fixed salaries, but solo creators have complete control over their content, schedule and business decisions.
Successful creators can expand into multiple revenue streams alongside making videos or podcasts. For example, top creators like MrBeast and PewDiePie have built media empires worth millions. However, success on this career path requires significant self-discipline, business acumen and the ability to work as a creator, marketer and entrepreneur all at once.
Freedom: 9/10 | Scalability: 10/10 | Income Potential: 10/10 | Difficulty: 9/10
This is one of the most scalable content creator jobs because once you’ve developed a course, it can generate passive income for years. You’ll act as a business owner or entrepreneur, with the freedom to choose topics, pricing and course formats.
Plus, with AI video tools like Argil, you can create fully edited videos from course PDFs in a matter of minutes, helping you to create mini video lessons or advertise course snippets on social media.
The income potential of a course creator is vast and can extend to six or seven figures year! Education platforms like Teachable and Udemy have helped course creators to reach global audiences, and tools like Argil allow you to create training videos with multilingual avatars in over 50 languages – so there is endless potential to scale.
Creating educational content is not easy, though. To have any authority in your niche, you’ll need to be able to demonstrate deep expertise, strong teaching skills and social proof that you’re a trustworthy voice.
Freedom: 8/10 | Scalability: 7/10 | Income Potential: 8/10 | Difficulty: 6/10
Content consultants take when they know about content strategy and execution and apply it to other businesses in exchange for a fee.
The benefits of these content creator jobs are that you can charge any fee you like and work to a flexible schedule, all while serving a diverse range of clients and building a solid portfolio of work.
The income potential for this role is strong but is entirely dependent on the market, your rates and how well you advertise yourself.
There is a moderate barrier to entry because you’ll need to have a background in content strategy, and be able to prove your expertise, communication skills and technical capabilities.
Freedom: 7/10 | Scalability: 8/10 | Income Potential: 8/10 | Difficulty: 7/10
Affiliate marketing can be tough to break into, but this is one of the best content creator jobs in terms of freedom and income potential.
Once you’ve connected with brands, successful affiliate marketing and UGC creator jobs can be done anywhere – meaning you can work from home or completely remotely, choosing your own schedule and scaling through autonomous workflows.
A single piece of your content (for example, a blog or video) could generate income through affiliate links for months or years to come, especially in profitable niches like finance, health and technology.
However, success in this role depends on your understanding of digital marketing and SEO, as well as having a substantial following on your chosen platform.
Freedom: 6/10 | Scalability: 6/10 | Income Potential: 7/10 | Difficulty: 5/10
Product reviewers make videos or write blogs about digital or physical products and post them to their followers. Again, you’ll most likely be working for a fee or commission, earning income through affiliate commissions, sponsored reviews and direct brand partnerships.
Your ability to grow as a product reviewer is limited by the need to continuously acquire and test new products, so it’s not the most scalable choice unless you’re using Argil’s product showcase feature to automate video production.
However, successful reviewers can build trusted partnerships with brands and charge higher rates, especially if they have a large social media following. Popular niches like technology, beauty, and gaming offer the best income opportunities, and the difficulty level is fairly low as long as you can write blogs or edit videos.
Freedom: 4/10 | Scalability: 5/10 | Income Potential: 6/10 | Difficulty: 4/10
In brand content creator jobs, you’ll work directly with companies to create marketing materials, social media content, ads and promotional campaigns. Depending on the role, you might use your own platform to help boost their visibility online, or you may work as an independent contractor, making content solely for their business..
Because you’re working to brand guidelines and campaign objectives, you’ll have limited creative freedom in this role. Income potential will also likely be capped by corporate budgets and salary structures – unless you can automate content production and work for several brands at once.
If you are an experienced content creator, the difficulty level is manageable, requiring creativity, technical skills and the ability to work collaboratively with marketing and sales teams.
Freedom: 4/10 | Scalability: 4/10 | Income Potential: 5/10 | Difficulty: 3/10
Social media manager is one of the most common content creator jobs, in which you’ll handle the content calendar and community management for a brand or individual.
In this content creator job, you’ll be limited creatively by brand guidelines, posting schedules and client expectations. Income potential is fairly modest, although experienced social media managers can charge higher rates or transition into consulting roles. You might work on a salaried or freelance basis, which will decide your income potential.
Content creator jobs can be highly scalable, depending on the niche and market. However, most solo creator jobs hit income ceilings because they’re limited by your personal time and capacity. This has been the case since influencers and career content creators hit the mainstream – but the tide is now turning.
Thanks to advances in AI, content creators, marketers, social media managers and YouTubers can move past these limitations by automating their workflows.
When it comes to creating video content, Argil is not just another AI video generation tool. Our content co-pilot works alongside you to help you grow and scale your brand through personalization, optimization, automatic editing and fast, consistent outputs.
With Argil, you can create a high-quality video in under 10 minutes – and then produce several variants, all automatically edited and ready to share on YouTube, Instagram, TikTok and LinkedIn. Complete with captions, B-roll, music and visual transitions, you can move from trading time for money to building a scalable video content system that generates income while you sleep.
So, if you want to build a sustainable business rather than just doing one of these content creator jobs, sign up to Argil today.
