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In a world where people consume content across 5-8 platforms every day, the pressure is on for creators to keep up. But distributing video content across platforms is notoriously complex and time-consuming. Traditionally, the process involves hours of manual shooting, editing, repurposing and reformatting. For creators who post 2-3 times a day, this can quickly become unsustainable, limiting them to activity on just one or two platforms.
According to a recent study by Invesp, 95% of marketers say that they know how important multi-channel is for targeting, but only 73% have a multi-channel strategy in place. The report also cites that only 30% of marketers are confident of their ability to deliver content across multiple channels successfully.
Luckily, AI agents like Argil are making it easier than ever for creators and brands to scale across platforms. With Argil, you’re no longer limited to just one platform or income stream – you can create multiple video formats and variants in literally minutes.
In this article, we’ll share the common challenges of distributing video content across platforms. And if you’re wondering how do you develop an effective content distribution strategy, we’ll show you how easy it can be using AI agents.
Producing video content is hard enough – there’s scripting, filming, reshoots, editing, optimization, formatting, scheduling and reporting to consider – but distributing video content across platforms is even more time-consuming and complex.
The first thing to consider is that every social media platform requires its content to be formatted in unique aspect ratios and lengths:
YouTube, Instagram, TikTok, Facebook and LinkedIn also have different audiences. YouTube, for example, contains a lot of educational content, courses and lessons, while TikTok is mainly focused on fast engagement and entertainment. LinkedIn is generally reserved for business advice and thought leadership.
Adapting a video for each one of these platforms would mean scripting and filming several versions, or at least editing them differently – all of which multiplies your timeline and budget. You’ll also need to factor software costs into the equation, as manual video adaptation typically involves 5-7 tools, including editors, captioning apps, audio platforms and resizing tools.
Answering the question how do you develop an effective content distribution strategy starts with understanding these bottlenecks and how they can severely limit a creator’s potential for growth.
Argil makes distributing video content across platforms simple by doing it all in one place. Instead of spending hours creating a single video, you can generate multiple high-quality, engaging drafts in minutes. You can also replicate your video in different formats and lengths with the click of a button. From scripting to exporting, we can do it all.
To create a video from scratch, sign up and enter a text prompt or URL into our text-to-video converter, then auto-generate your video.
We’ll produce a pre-edited draft complete with music, captions, dynamic B-roll and visual transitions to make your video as engaging as possible.
Create a hyper-realistic avatar that perfectly mimics your appearance, voice and speaking style, so there’s no need to film multiple retakes each time you want to create a video. If you don’t want to create an AI clone, you can use one of our pre-trained AI avatars to deliver your video script. Avatars can also hold branded items, work out or perform daily tasks like cooking and going to the park.
To generate your AI clone, upload a two-minute video of yourself speaking. This will be used to train your avatar. You can then tweak their mannerisms and body language throughout your video. Our AI avatars will automatically respond to context clues in your text, helping you create new videos quickly and effortlessly.
Using just two minutes of footage, you can create multiple video variants using your avatar. They can speak in 50 different languages and dialects, and it’s easy to adjust their tone, appearance or delivery in our editing suite.
So, how do you develop an effective content distribution strategy? With AI avatars and automatic editing!
Once you’re happy with your first video, you can then create multiple variants to make distributing video content across platforms simple. Argil will automatically apply the correct aspect ratio, resolution and clip your video to the appropriate length so you don’t have to.
If you want to make any adjustments or edits, you can use our handy drag-and-drop editor. When it’s time to publish, just export your video or publish it directly to your platform – we’ll even help you optimize for maximum engagement.
An affiliate marketer could turn written reviews into 10 UGC-style videos to share across Instagram, TikTok and YouTube, rather than just posting on one platform, to increase conversion rates.
A content marketer could create 5 video clips from one newsletter using our article-to-video converter to share on YouTube and TikTok, to help build followers across platforms and maximize reach. Distributing video content across platforms only takes a few minutes with Argil.
A language coach could launch a multi-language TikTok channel and also share clips on Instagram Reels, with links to longer YouTube video lessons. With Argil, you can create video content in over 50 different languages and regional accents, allowing you to target different audiences at marginal cost and without spending hours creating new videos.
An early-stage SaaS founder could use Argil to build brand credibility by turning product updates into weekly LinkedIn videos to generate market interest and support.
Content marketing or branding agencies can also manage multiple clients by training one AI avatar per brand to scale video content with script templates and auto editing.
This approach would lead to fast growth without additional investments in pay for extra staff, tools or overheads. Leveraging AI also frees up creative teams to focus on messaging and testing rather than manual video production.
Argil makes distributing video content across platforms easy and automatic. Where you once spent hours researching the correct video sizes and lengths and editing clips for each platform, you can now auto-generate multiple optimized video variants in minutes.
Plus, by cutting out 80% of your production process with our AI clones and auto-editing features, you’ll spend less time on manual tasks and more time strategizing new concepts and ideas. If you’re wondering how do you develop an effective content distribution strategy, holistic AI tools like Argil are the answer.
To get started with Argil, sign up today and create your first video in minutes. Whether you're a marketer, content creator or entrepreneur, you’ll see how easy it is to create high-performing video content using the latest AI technology, giving you hours back every day!
