Here’s how (and why) you should use an “About Us generator” to create high-converting “about” sections for your website or LinkedIn page.
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An About Us generator is a digital tool that allows you to create quick and professional company descriptions or bios for your website or LinkedIn page.
At Argil, we’re proposing something different from the standard “About” paragraph – an About Us video that generates more engagement, helps viewers retain more information about your company and can be made in under ten minutes using our comprehensive tool. In this article, we’ll explain how.
Typically, an About Us generator will craft a written bio for your company based on your input prompt. OpenAI software and tools like Claude can generate a professional summary of your business including details like your company name, industry, ideal client, mission and values.
The benefits of using an AI About Us generator are clear — it’s fast, easy and can be “trained” to reflect your brand style and tone of voice. However, your website’s “About” page is key to getting conversions, so its importance should not be overlooked.
In other words, your About Us page or section is not something you want to rush, however short you are on time and resources.
Remember: your company About page is a strong determinant of trust and a key opportunity to tell your brand story. At this stage in the customer journey, your prospect wants to understand what your business does and why it’s different.
According to Darryl Stevens, CEO and founder of Digitech Web Design, “When done right, it’s the page that builds trust, frames your values and connects with your audience on a human level.” But if every other brand is creating generic written descriptions using AI About Us generators, then how is your page going to stand out?
This is why we’re proposing something different: an “About” video. And with our AI video generator, it only takes ten minutes to get a high-quality result.
About Us generators come in many different forms. You can use generative AI applications like ChatGPT or Claude to write your About Us section, or you can opt for Shopify’s free About Us masterclass or Hubspot’s About Us templates. These are just some examples of the options on the market right now!
Text-based generative tools generally operate in the same way — you input some keywords, mention your company’s values and achievements, and you receive generic written content in return.
However bland their outputs can be, these text-based generators have largely replaced manual, time-consuming bios in web design, mostly so that brands can reduce their costs and get their website up and running quickly.
The problem is, although text-based About Us generators are easy to use, they’re extremely limited in terms of personalization and emotional engagement. Because so many companies now resort to AI to write their website copy, it ends up all sounding the same and not necessarily converting into promising leads.
The answer isn’t necessarily to write it yourself or hire a professional copywriter, although those are valid options when it comes to optimizing your website copy. For companies who want to boost their conversion without increasing costs, About Us videos could be the key.
On platforms like LinkedIn, studies show that videos have a 12x higher share rate compared to images or text alone, while audiences retain 90% of information through video content compared to just 10% through text.
These are compelling reasons to opt for video over written content, but for many years, smaller brands and content creators have been locked out of video production due to high costs, complex skill sets and long timelines. Now, thanks to AI platforms like Argil, all of that is changing.
In a world where audiences have increasingly short attention spans but still crave authenticity, video is the medium that converts.
People are wired to connect with faces and voices, much more so than walls of text. Seeing and hearing you instantly makes you more relatable and helps people to feel a connection to your brand. Videos also generate more engagement, are great for SEO and can be reshared across multiple platforms, including your website and social media pages.
Whether it’s clicking a link, subscribing to your company newsletter or filling out a capture form, videos also drive action. Argil’s context-aware AI agent will even help you A/B test different hooks and CTAs to see which ones perform best.
Like a generative AI chatbot (but better), we’ll also help you write a compelling bio script that’s optimized for each social platform. Our tool also automates video editing and production, so you don’t have to spend hours sitting in front of a camera or learning how to use fancy editing tools. Argil does it all from one beginner-friendly, drag-and-drop interface.
Firstly, choose any reputable About Us generator such as Claude or ChatGPT and feed it some information about your company, including your company name, mission, ideal customer and what makes you different. You should generate a 3-5 sentence paragraph that feels authentic and clear.
Next, copy this paragraph into Argil and we’ll turn it into a conversational video script. You can then edit this to make sure it sounds like you — remember to remove any unnecessary jargon or buzzwords.
After you’ve uploaded your script, the next step is to choose an avatar to perform in your video. You can either select one of our preset professional avatars or create your own, trained on a two-minute video of yourself speaking.
When you’re happy with your avatar, you can automatically add subtitles, transitions, B-roll and other branded elements to your video and edit it until you’re happy with the output.
Argil supports multiple formats including square for Instagram, vertical for TikTok or Reels, horizontal for YouTube and website videos, and loopable versions for headers and banners. You can also add your brand logo, colours or CTA buttons to your video.
When you’ve created your video using an About Us generator like Argil, you can share it to your website header, About page, LinkedIn intro section, email signature and even cold outreach messages.
Text-based About Us generators aren’t the only option for companies who want to boost conversions on a budget. In 2025, more people are watching videos than ever before — if you’re not cashing in on this, you’re leaving conversions on the table.
Sign up today to start creating videos that actually convert. We’ll help you write winning hooks and CTAs, strengthened by engaging visuals, dynamic captions and hyper-realistic avatars, all in under ten minutes.
You can try all our tools and features for free, and paid plans start at just $39 per month, inclusive of API access. You can also integrate with Make.com for a fully automated workflow that connects thousands of marketing and productivity tools.
