Here’s how (and why) you should use an “About Us generator” to create high-converting “about” sections for your website or LinkedIn page.
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An about us generator could help transform your website's “about us” page, boost conversions and improve your SEO ranking. Today’s fast-paced digital world demands more than just a static paragraph about your company, and AI is paving the way for new, more dynamic alternatives. Enter the “about us” bio video.
In this article, we’ll explore how to turn your “about us” section into a powerful conversion asset using AI-powered video tools. We’ll also introduce Argil – our end-to-end video agent that can convert a simple text prompt into platform-ready video in minutes.
Typically, an About Us generator will craft a written bio for your company based on your input prompt. OpenAI software and tools like Claude can generate a professional summary of your business including details like your company name, industry, ideal client, mission and values.
The benefits of using an AI About Us generator are clear — it’s fast, easy and can be “trained” to reflect your brand style and tone of voice. However, your website’s “About” page is key to getting conversions, so its importance should not be overlooked.
In other words, your About Us page or section is not something you want to rush, however short you are on time and resources.
Remember: your company About page is a strong determinant of trust and a key opportunity to tell your brand story. At this stage in the customer journey, your prospect wants to understand what your business does and why it’s different.
According to Darryl Stevens, CEO and founder of Digitech Web Design, “When done right, it’s the page that builds trust, frames your values and connects with your audience on a human level.” But if every other brand is creating generic written descriptions using AI About Us generators, then how is your page going to stand out?
This is why we’re proposing something different: an “About” video. And with our AI video generator, it only takes ten minutes to get a high-quality result.
About Us generators come in many different forms. You can use generative AI applications like ChatGPT or Claude to write your About Us section, or you can opt for Shopify’s free About Us masterclass or Hubspot’s About Us templates. These are just some examples of the options on the market right now!
Text-based generative tools generally operate in the same way — you input some keywords, mention your company’s values and achievements, and you receive generic written content in return.
However bland their outputs can be, these text-based generators have largely replaced manual, time-consuming bios in web design, mostly so that brands can reduce their costs and get their website up and running quickly.
The problem is, although text-based About Us generators are easy to use, they’re extremely limited in terms of personalization and emotional engagement. Because so many companies now resort to AI to write their website copy, it ends up all sounding the same and not necessarily converting into promising leads.
The answer isn’t necessarily to write it yourself or hire a professional copywriter, although those are valid options when it comes to optimizing your website copy. For companies who want to boost their conversion without increasing costs, About Us videos could be the key.
On platforms like LinkedIn, studies show that videos have a 12x higher share rate compared to images or text alone, while audiences retain 90% of information through video content compared to just 10% through text.
These are compelling reasons to opt for video over written content, but for many years, smaller brands and content creators have been locked out of video production due to high costs, complex skill sets and long timelines. Now, thanks to AI platforms like Argil, all of that is changing.
In a world where audiences have increasingly short attention spans but still crave authenticity, video is the medium that converts.
People are wired to connect with faces and voices, much more so than walls of text. Seeing and hearing you instantly makes you more relatable and helps people to feel a connection to your brand. Videos also generate more engagement, are great for SEO and can be reshared across multiple platforms, including your website and social media pages.
Whether it’s clicking a link, subscribing to your company newsletter or filling out a capture form, videos also drive action. Argil’s context-aware AI agent will even help you A/B test different hooks and CTAs to see which ones perform best.
Like a generative AI chatbot (but better), we’ll also help you write a compelling bio script that’s optimized for each social platform. Our tool also automates video editing and production, so you don’t have to spend hours sitting in front of a camera or learning how to use fancy editing tools. Argil does it all from one beginner-friendly, drag-and-drop interface.
An about us generator will help you turn your text-based company page into an engaging video. But not all text-to-video tools are created equally. Here are some of the main features to look for when seeking out an about us generator:
Using an about us generator means you shouldn’t have to worry about production budgets, actors or filming and editing equipment. With a tool like Argil, you can create an AI clone of yourself (or a company representative, with their consent) to star in your videos. You can even clone your voice for easy video narration and voiceover.
If you want to create videos quickly and effectively, you should seek out video generators with automatic editing tools or pre-edited drafts. This means videos will be ready to post, complete with captions, B-roll, background music and visual transitions – reducing post-production time to practically zero.
Although any AI tools can easily turn your text or ideas into a script, you should choose a platform like Argil that facilitates advanced language, tone and length controls. You know your company best, so you should be able to customize and edit your videos to reflect your brand exactly the way you want it to be perceived.
Videos created using about us generators should work across your website, social media, LinkedIn and in email headers (if you want that), so be sure to opt for a tool offering omnichannel support. Argil even allows you to edit, resize and customize videos for each platform, tweaking hooks, CTAs and aspect ratios to appease each algorithm.
It’s no good just creating an about us video and sending it out into the world without tracking performance metrics or conversion rates. You want to know that each page of your website is working to drive traffic to your business – and this is where A/B testing comes in.
Look for a tool like Argil that allows you to create multiple versions of the same video to test out different hooks, avatars, language and CTAs to let you know what converts.
If you use multiple marketing tools, it’s important to ensure your about us generator integrates well into your existing workflows. Some video generators work best as standalone platforms. Others, like Argil, can be integrated via custom automation platforms like Make.com.
Firstly, choose any reputable About Us generator such as Claude or ChatGPT and feed it some information about your company, including your company name, mission, ideal customer and what makes you different. You should generate a 3-5 sentence paragraph that feels authentic and clear.
Next, copy this paragraph into Argil and we’ll turn it into a conversational video script. You can then edit this to make sure it sounds like you — remember to remove any unnecessary jargon or buzzwords.
After you’ve uploaded your script, the next step is to choose an avatar to perform in your video. You can either select one of our preset professional avatars or create your own, trained on a two-minute video of yourself speaking.
When you’re happy with your avatar, you can automatically add subtitles, transitions, B-roll and other branded elements to your video and edit it until you’re happy with the output.
Argil supports multiple formats including square for Instagram, vertical for TikTok or Reels, horizontal for YouTube and website videos, and loopable versions for headers and banners. You can also add your brand logo, colours or CTA buttons to your video.
When you’ve created your video using an About Us generator like Argil, you can share it to your website header, About page, LinkedIn intro section, email signature and even cold outreach messages.
Argil isn’t the only about us generator on the market in 2025 – there are loads of video generation tools claiming to do the same thing, but without the ease and production quality that Argil provides.
First, there are text-only tools like Claude, ChatGPT and HubSpot. These can help you generate strong company bios but don’t offer any video creation. Traditional video production tools can also help you generate “about us” clips for your website, but they will typically charge thousands of dollars.
Other AI video tools like HeyGen, Veo 3 and Synthesia appear to offer the same AI-video generation services as Argil. However, their avatars are nowhere near as realistic, and editing, customization and A/B testing options are limited.
Argil was created for content creators, business owners and marketers who want to create high-quality videos, but don’t have the time or skills to sit and edit videos and can’t afford traditional production costs. With our tool, you can create fully edited, dynamic and on-brand video content that’s ready to deploy instantly.
So why do you even need an about us generator, and when would you use one? Traditionally, a company’s “about us” page would feature a static image and a paragraph or two of text about the business’s core services, mission statement, values and team.
Before the internet was dominated by video content, these "about us" pages did a good job of engaging the reader and providing them with the information they needed to know about the company they were researching. Keywords helped the page rank on Google, and that was enough. Now, it’s a whole different ballgame.
In 2025, the internet is a video-first environment. Short-form video dominates social media algorithms, and modern audiences expect more dynamic, multimedia experiences that capture their attention instantly. They don’t want to scroll through images or read walls of text, especially when a 30-second video will allow them to retain the same information more quickly.
Video “about us” bios could your “time on page” stats up significantly, leading to improved website dwelling and better SEO rankings. Video bios allow you to put faces, voices and moving images to your company’s name, helping to reinforce your brand and create more emotional connections to your audience. This is why about us generators are becoming more popular.
Another great thing about video bios is that you can also share them on LinkedIn, in sales and media kits and for press outreach – so use cases extend far beyond just your website. You can also use them for:
For better tech stack integration and fully automated workflows, you can combine an about us generator like Argil with Make.com. Make is a no-code automation platform that allows you to create custom workflows connecting over 2000 tools and apps.
Make integrates natively with Argil, as well as OpenAI software, Google applications and productivity tools like Notion and Slack. Using Make’s platform, you could create a workflow that automatically triggers your AI agent to create a new “about us” video when you update your website’s company page or change your mission or branding.
Argil can automatically turn text documents like rebranding decks, mission statements or strategy packs into short, fully edited and optimized videos. All you need to do is check you’re happy with the output and add any human touches or flourishes, and your “about us” video is ready to share across your website and social media pages.
When it comes to editing and finalizing your video, you can use our simple drag-and-drop editing suite before downloading or distributing it directly to each platform.
The main benefit of building automated workflows with Argil, Make and other tools is that you can generate and test 10+ video variations from a single script, giving you the power to A/B test different versions of the same video for your company page and find out what converts.
Text-based About Us generators aren’t the only option for companies who want to boost conversions on a budget. In 2025, more people are watching videos than ever before — if you’re not cashing in on this, you’re leaving conversions on the table.
Sign up today to start creating videos that actually convert. We’ll help you write winning hooks and CTAs, strengthened by engaging visuals, dynamic captions and hyper-realistic avatars, all in under ten minutes.
You can try all our tools and features for free, and paid plans start at just $39 per month, inclusive of API access. You can also integrate with Make.com for a fully automated workflow that connects thousands of marketing and productivity tools.
