Integrating marketing automation tools is essential in 2025, but where do you start? We’ll help you build your perfect marketing tech stack.
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Integrating marketing automation tools is the smartest decision you can make in 2025, whether you’re an independent marketer or you’re part of a team.
Disconnected, isolated tools can cause many disruptions to your workflow, not to mention huge time delays and inconsistencies in branding and messaging.
Building a stack of integrated tools can help you streamline your workflows, save hours every week, create more personalized content and boost your performance metrics.
But despite these many clear advantages to integrating marketing automation tools, modern businesses can struggle to keep up with the rapid advancement of tools and strategies in the marketing sphere. AI is still pretty new, and many SMEs don’t have the time or technical know-how to even know where to start.
Luckily, Argil is a key player in the automation space – as well as a partner of Make.com, an incredibly popular, no-code integration platform that connects over 2000 tools and apps – and, in this article, we’ll help you build your perfect tech stack using the best modern tools and strategies.
The first step to integrating marketing automation tools is evaluating your needs and figuring out which tools can help you meet them.
Every business will have different marketing – and therefore integration – needs, and if you’re working to a budget, you’ll need to be able to separate the must-haves from the nice-to-haves. Here’s how to evaluate your automation needs.
Before you start comparing tools, you need a clear understanding of your business’s goals and marketing strategy to decide which processes to automate.
Is your business focused on social media marketing right now or lead nurturing? Do you want to acquire new customers, retain current ones or both? Defining your objectives will help you decide what kind of tools you need, both in the short and long term.
Next, start to take stock of where most of your marketing time is being spent, then figure out which of these tasks can be automated.
The best marketing tech stacks balance automation with a human touch. Manual tasks like lead scoring, social media scheduling, updating CRMs and analytics can all be automated, while more complex processes like strategy development, community engagement and high-stakes communication require human input and critical thinking.
Integrating marketing automation tools can take some time to get right, so you want to pick platforms that will grow with your business. The last thing you need is to have to upgrade or change your software in 12 months.
This means looking at more advanced features you might require in the future, as well as the ability to automate more complex journeys and increase your user base.
A tool is only useful if you/your team can actually use it. People have varying technical capabilities, so if you’re part of a team, it’s best to opt for tools that are user-friendly across the board. Look for an intuitive interface, onboarding support and training resources.
It’s a great idea to test tools before you commit, so be sure to request free trials or demos so you can evaluate the tech’s real-world performance.
As well as different marketing needs, there are also varying integration methods to consider when building a marketing tech stack. Whichever method you choose, remember to balance ease of implementation with advanced features, especially if you’re part of a marketing team with limited technical support.
One way of integrating marketing automation tools is to use native integrations, which are built-in connections provided by software platforms. An example is syncing your CRM with your email platform so you can easily store and manage contact data.
The main advantage here is simplicity, as native integrations are usually designed for non-technical users and supported by both platforms. They’re usually super secure and quick to set up. The downside is that native integrations can lack the customization and flexibility needed for more complex data flows.
Make.com is an example of an iPaaS (Integration Platform as a Service), as are automation tools like Zapier and Workato.
These platforms allow you to connect multiple tools and automate workflows, and they’re usually super straightforward to use. If you want a simple solution you can use with thousands of marketing tools, with more flexibility and options than natively integrating software, iPaaS platforms are a great solution.
API (Application Programming Interface) integrations are the most tailored and flexible, allowing businesses to create specific connections between tools. By tapping into APIs, businesses can control exactly how their data flows, decide which actions are triggered when and build completely custom workflows.
APIs require developer input, as well as thorough documentation and ongoing maintenance, so this is not a great option for marketing teams with no technical provision.
Argil – create AI-powered, high-quality videos in under ten minutes, complete with hyper-realistic clones, custom captions and automatic editing.
Canva – simplifies the creation of visual content such as social media graphics. Features include AI editing and suggestions, brand kits and bulk design.
Jasper – AI writing assistance for blog posts, emails and marketing copy.
HubSpot – a great all-in-one platform for email marketing, landing pages, marketing workflows and cross-channel campaigns. can also be used for CRM and lead nurturing.
ActiveCampaign – ideal for creating customer email journeys and behavior-driven campaign actions, as well as audience segmentation and targeting.
Salesforce – enterprise-level orchestration across emails, ads, messages and more.
**Google Looker Studio** – custom performance dashboards with real-time data from various marketing tools.
Supermetrics – automates pulling data from multiple platforms such as Facebook and Hubspot, so you can easily monitor overall marketing performance.
**Segment** – can be used to track customer data infrastructure and cross-platform behaviors in real time.
Pipedrive – a great tool for small teams looking for a visual sales pipeline and customizable automations.
Zoho CRM – an affordable platform with AI-based suggestions and automated workflows.
Semrush – a comprehensive SEO suite for keyword tracking, content audits, backlink analysis and competitor research
Ahrefs – keyword research and link-building tool.
Surfer SEO – a tool that provides content writing and SEO optimization using AI suggestions.
With Argil, you can create high-quality, engaging videos in under ten minutes. By integrating Argil with other automation tools, there are no limits to where you can share your video content, all through streamlined, automated workflows that market your business while you take care of the day-to-day.
To begin integrating marketing automation tools and building your perfect tech stack, sign up to Make.com and integrate with over 2000 other tools, including HubSpot, Slack, ChatGPT and of course, Argil.
Create an account on Make.com and link it with Argil to start automating your video content workflows. If you don’t already have an Argil account, sign up for free today and try all our AI-powered features, such as hyper-realistic clones, text-to-video conversion and dynamic automated video editing.
