Integrating marketing automation tools is essential in 2025, but where do you start? We’ll help you build your perfect marketing tech stack.
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Integrating marketing automation tools is the smartest decision you can make in 2025, whether you’re an independent marketer or you’re part of a team.
Disconnected, isolated tools can cause many disruptions to your workflow, not to mention huge time delays and inconsistencies in branding and messaging.
Building a stack of integrated tools can help you streamline your workflows, save hours every week, create more personalized content and boost your performance metrics.
But despite these many clear advantages to integrating marketing automation tools, modern businesses can struggle to keep up with the rapid advancement of tools and strategies in the marketing sphere. AI is still pretty new, and many SMEs don’t have the time or technical know-how to even know where to start.
Luckily, Argil is a key player in the automation space – as well as a partner of Make.com, an incredibly popular, no-code integration platform that connects over 2000 tools and apps – and, in this article, we’ll help you build your perfect tech stack using the best modern tools and strategies.
The first step to integrating marketing automation tools is evaluating your needs and figuring out which tools can help you meet them.
Every business will have different marketing – and therefore integration – needs, and if you’re working to a budget, you’ll need to be able to separate the must-haves from the nice-to-haves. Here’s how to evaluate your automation needs.
Before you start comparing tools, you need a clear understanding of your business’s goals and marketing strategy to decide which processes to automate.
Is your business focused on social media marketing right now or lead nurturing? Do you want to acquire new customers, retain current ones or both? Defining your objectives will help you decide what kind of tools you need, both in the short and long term.
Next, start to take stock of where most of your marketing time is being spent, then figure out which of these tasks can be automated.
The best marketing tech stacks balance automation with a human touch. Manual tasks like lead scoring, social media scheduling, updating CRMs and analytics can all be automated, while more complex processes like strategy development, community engagement and high-stakes communication require human input and critical thinking.
Integrating marketing automation tools can take some time to get right, so you want to pick platforms that will grow with your business. The last thing you need is to have to upgrade or change your software in 12 months.
This means looking at more advanced features you might require in the future, as well as the ability to automate more complex journeys and increase your user base.
A tool is only useful if you/your team can actually use it. People have varying technical capabilities, so if you’re part of a team, it’s best to opt for tools that are user-friendly across the board. Look for an intuitive interface, onboarding support and training resources.
It’s a great idea to test tools before you commit, so be sure to request free trials or demos so you can evaluate the tech’s real-world performance.
As well as different marketing needs, there are also varying integration methods to consider when building a marketing tech stack. Whichever method you choose, remember to balance ease of implementation with advanced features, especially if you’re part of a marketing team with limited technical support.
One way of integrating marketing automation tools is to use native integrations, which are built-in connections provided by software platforms. An example is syncing your CRM with your email platform so you can easily store and manage contact data.
The main advantage here is simplicity, as native integrations are usually designed for non-technical users and supported by both platforms. They’re usually super secure and quick to set up. The downside is that native integrations can lack the customization and flexibility needed for more complex data flows.
Make.com is an example of an iPaaS (Integration Platform as a Service), as are automation tools like Zapier and Workato.
These platforms allow you to connect multiple tools and automate workflows, and they’re usually super straightforward to use. If you want a simple solution you can use with thousands of marketing tools, with more flexibility and options than natively integrating software, iPaaS platforms are a great solution.
API (Application Programming Interface) integrations are the most tailored and flexible, allowing businesses to create specific connections between tools. By tapping into APIs, businesses can control exactly how their data flows, decide which actions are triggered when and build completely custom workflows.
APIs require developer input, as well as thorough documentation and ongoing maintenance, so this is not a great option for marketing teams with no technical provision.
Argil – create AI-powered, high-quality videos in under ten minutes, complete with hyper-realistic clones, custom captions and automatic editing.
Canva – simplifies the creation of visual content such as social media graphics. Features include AI editing and suggestions, brand kits and bulk design.
Jasper – AI writing assistance for blog posts, emails and marketing copy.
HubSpot – a great all-in-one platform for email marketing, landing pages, marketing workflows and cross-channel campaigns. can also be used for CRM and lead nurturing.
ActiveCampaign – ideal for creating customer email journeys and behavior-driven campaign actions, as well as audience segmentation and targeting.
Salesforce – enterprise-level orchestration across emails, ads, messages and more.
**Google Looker Studio** – custom performance dashboards with real-time data from various marketing tools.
Supermetrics – automates pulling data from multiple platforms such as Facebook and Hubspot, so you can easily monitor overall marketing performance.
**Segment** – can be used to track customer data infrastructure and cross-platform behaviors in real time.
Pipedrive – a great tool for small teams looking for a visual sales pipeline and customizable automations.
Zoho CRM – an affordable platform with AI-based suggestions and automated workflows.
Semrush – a comprehensive SEO suite for keyword tracking, content audits, backlink analysis and competitor research
Ahrefs – keyword research and link-building tool.
Surfer SEO – a tool that provides content writing and SEO optimization using AI suggestions.
With Argil, you can create high-quality, engaging videos in under ten minutes. By integrating Argil with other automation tools, there are no limits to where you can share your video content, all through streamlined, automated workflows that market your business while you take care of the day-to-day.
To begin integrating marketing automation tools and building your perfect tech stack, sign up to Make.com and integrate with over 2000 other tools, including HubSpot, Slack, ChatGPT and of course, Argil.
Most businesses are missing out on great opportunities when it comes to integrating marketing automation tools because they don’t know how to do it properly.
No one can blame them for this, even though automation mistakes can be costly. AI is fairly new, and yet there are so many tools and platforms that it’s easy to become overwhelmed. Plus, most marketing leaders aren’t automation experts and are spending all their time creating content or planning growth strategies.
Once you realize the benefits of AI-powered marketing stacks, however, you’ll realize why it’s worth investing time in getting your workflows set up right.
In 2025, video content is king. Yet the average marketer spends 4-6 hours creating a single short clip. Between scripting, filming, editing and posting across platforms, the whole process of creating a video can take days or weeks – longer if you’re working with influencers or freelancers.
However, with the right automation strategy, that same video can be created and distributed in under 20 minutes. We're talking 80% less production time, and $150-$300 in cost savings per video. So what’s the secret to getting it “right”?
Argil offers native integration with Make.com, allowing business and marketing teams to create automated workflows using over 2000 tools.
With Argil x Make, you can set up workflows that are triggered by actions such as “New idea added” to a spreadsheet. Your workflow will then automatically create a script in ChatGPT and convert this into a video using Argil. You can also integrate with platforms like Substack and send automated welcome messages to new subscribers using hyper-realistic AI clones.
These automated workflows even extend to location-based content. A new Google Maps review could trigger a local business script, which Argil can then transform into a branded video response, automatically posting to TikTok or Instagram with real-time location tags.
These dynamic automation flows will save you hours of work every day and completely automate your content creation process.
What happens when you start integrating marketing automation tools with AI video platforms like Argil would have seemed impossible a few years ago. Now, there are over 50 possible use cases for automated marketing workflows using AI avatars, clone and video editing tools.
Integrating marketing automation tools is great for personal branding content. With Argil x Make, you could turn your weekly newsletter into a video recap or create thought leadership clips from popular Reddit threads or LinkedIn posts. You can also repurpose LinkedIn carousels for Instagram Reels to distribute your content across platforms.
And because it’s so quick and easy to create new videos or repurpose existing content, you can go from posting twice a week to posting twice a day. Consistency = engagement and growth, after all.
Marketing and sales teams can also leverage automated marketing workflows. New product announcements can quickly become launch videos to share across social media channels, while AI clones can be used to create personalized sales pitches and thank you videos to clients. FAQ page updates can also be made into demos or video explainers, helping to reduce support tickets.
Want to create educational videos for YouTube or TikTok? Automated workflows can turn Google Sheets or PDFs into multi-part video lessons that you can share across social platforms or upload to knowledge bases. If you want to start a language learning channel, you can use Argil to create daily lessons or tip videos complete with auto-editing, animated captions and dynamic visual elements.
As well as integrating marketing tools for external comms, you can also build workflows for your internal messaging. Onboard new employees with avatar-led training videos, or turn company updates into personalized videos delivered by your founder or CEO in AI clone form.
The traditional UGC model has been completely revolutionized by AI. Now, instead of having to rely on (and pay!) others to create fresh content for your business, you can create an AI influencer and do it yourself.
Historically, partnering with a mid-profile content creator could cost anywhere from $300 to £2000 per video – even higher for those with bigger followings. You’d also have to worry about influencers keeping their content on-message for your brand, as well as them looking after your reputation and delivering content on time.
When all is said and done, the creator’s audience might not even resonate with your product, and then you’ve wasted thousands of dollars and weeks of work on a failed campaign.
By strategically integrating marketing automation tools with AI video generation, you can easily cut out 80% of the production timeline and create high-performing content for just a fraction of the cost. You’ll also reduce many of the risks, with videos costing $10-$50 to produce and taking minutes rather than weeks.
AI influencers can also help you scale way faster than working with human content creators can. Not only can you create more videos faster, but with AI clones, you can simultaneously create content in multiple languages, speak to different customer personas and publish tailored videos for every platform, all with a single workflow trigger.
You also stay in complete control. Your AI influencer is yours, and you can tweak their script, alter their appearance and maintain consistency across all of your content. Argil learns your brand and will ensure that every piece of content meets your guidelines. Plus, if something doesn’t work, you’ll know through our performance tracking and A/B testing features.
Integrating marketing automation tools doesn’t have to be challenging. Platforms like Make.com do the hard work for you, and you don’t need any technical expertise in order to set up streamlined, custom workflows for your business.
If you want to create high-quality video content for every channel without spending hours editing content, then 2025 is your year. Thanks to advanced AI models like Argil, you don’t even need a camera to film content, and you can create customized, professional-grade videos in under ten minutes.
Adding a tool like Argil to your tech stack and using Make to bring together all your tools will not only help boost efficiency now, but it will help set your marketing operations up for the future.
Just like in other fields, AI is changing and shaping the marketing industry. Adopting automation now will help you build scalable workflows for every function – from social media scheduling to video creation and CRM data management. Keeping all of your tools together in one streamlined workflow will help you gather analytics more holistically, so you can have a complete overview of your marketing performance across platforms and mediums.
If you’re ready to start integrating marketing automation tools into your team, make sure you opt for an automation platform like Make, which has:
When building your tech stack, keep in mind that multimedia content is the key to scaling your marketing strategy. Argil is the crucial video layer that can make your content more engaging, more human and infinitely scalable.
Create an account on Make.com and link it with Argil to start automating your video content workflows. If you don’t already have an Argil account, sign up for free today and try all our AI-powered features, such as hyper-realistic clones, text-to-video conversion and dynamic automated video editing.
