Discover what a digital creator is in 2025 and how AI avatars and Argil’s Fictions feature are helping creators scale their content faster than ever.
If you’ve spent any time on social media over the last decade, you’ve probably witnessed the rise of the digital creator. The term gets used constantly today, but its meaning has changed so much that the definition coined just a few years ago no longer fits.
In this article, we’ll explore what a digital creator is today, what it used to be and the new possibilities afforded by AI tools – specifically Argil’s Fictions feature and AI avatars.
Traditionally, a digital creator has always been someone who makes content for online platforms. 10 years ago, this might have referred to YouTubers filming tutorials or vlogs, bloggers writing long-form pieces or even podcasters recording weekly audio.
These were the digital creators who shaped the culture on YouTube, Instagram, TikTok, and other online platforms, long before AI entered the mainstream conversation.
What most people didn’t see was the workload that went into each piece of content. A digital creator handled just about everything: brainstorming topics, writing scripts, filming, editing, designing thumbnails, uploading files, managing comments and juggling trends on multiple platforms. A single 30-second clip might have taken hours to film and even longer to edit; a simple 1200-word blog post might have taken an entire day to write.
By 2024, more than 200 million digital creators were active around the world, with over many calling it their full-time job. But as the number of platforms grew and short-form video took off, creators faced the growing pressure to publish more sophisticated content more frequently than ever.
Digital creators began to run into the same problems: limited time, creative burnout and a demand for constant presence that’s nearly impossible for one person to keep up with.
In today’s content ecosystem, digital creators are no longer defined by how much content they can physically produce because AI tools have come along and made everything easier. Now, instead of manually editing a photo in Photoshop, you can apply filters and retouches quickly and easily with numerous apps. You can edit your videos in literally seconds, with AI editing platforms. And with tools like Argil, you can create entire videos without picking up a camera.
Today’s digital creator can publish daily across TikTok, YouTube Shorts, Reels, LinkedIn and X in a fraction of the time, so long as they have a solid repurposing strategy and a good tech stack. Many creators are building faceless channels powered by avatars or using AI co-creators to deliver more content than they ever thought possible.
This huge shift caused by AI has completely redefined what’s possible, giving creators the ability to scale themselves in ways that were unimaginable just a few years ago.
Argil is quickly becoming a core tool for modern digital creators because it allows them to produce short-form video content with an AI avatar that looks and sounds like them. No lighting, no microphone, no messy editing timeline – just write a script, drop it into the platform and Argil brings it to life using the creator’s own face and voice.
All it takes is one two-minute training video. After that, Argil learns a creator’s expressions, tone, speech patterns and general style. The platform then handles everything from eye contact to pacing to captions and transitions.
What makes Argil especially powerful is that it replaces a stack of tools most creators previously needed to string together. Instead of using five different apps for recording, captioning, cutting, repurposing and posting, Argil condenses the whole workflow into one place.
It also makes iteration incredibly fast. If you want to tweak your wording, try a different hook or change the tone, you can generate a new version instantly.
Another major advantage is multilingual support. A creator who only speaks English can now reach audiences in over 50 different languages without re-recording anything.
For digital creators trying to maintain a daily posting schedule, AI has changed the game completely. But Argil’s most groundbreaking feature takes this one step further.
If the avatar feature was the first big leap, Argil’s Fictions is even more revolutionary.
“Fictions” allows creators to turn their AI avatar into a flexible, story-ready version of themselves that can star in scripted videos, explainers, reactions or marketing videos.
This opens the door to formats like:
With Fictions, a single creator can now run multiple content “tracks” at the same time: a personal brand, a faceless educational series, a niche channel… all powered by the same avatar with its own tone or mood.
Creators using Fictions are already seeing huge differences in their workload and results. Production time drops dramatically, publishing frequency increases, engagement goes up because the creator appears more consistently, and the stress of having to constantly be camera-ready disappears.
With Fictions, the ideas come from you, but the editing and execution is handled by your AI counterpart, freeing you up to create more content or focus on your growth strategy.
Digital creators will thrive over the next few years if they can embrace AI-powered workflows built to enhance speed, flexibility and experimentation.
Argil is at the helm of this revolution, serving as a complete content engine that turns scripts into videos and handles everything in one place.
This means you can experiment without pressure by trying out new hooks and testing formats without any reshooting. You can also tap into global audiences with multilingual versions of the same video.
This is a workflow built for scale without burnout… and it’s completely redefining what it means to be a digital creator today, lowering the barriers to entry and paving the way for a new generation of creators.
The digital creator of the future won’t be chained to a camera or editing timeline. Instead, they’ll be able to embrace working alongside an AI-powered creative co-pilot that expands their online presence and frees up their time.
With this model, creation becomes faster and more sustainable. Publishing becomes more consistent, and creativity flows rather than being constantly interrupted by production tasks.
With features like Argil’s Fictions, your daily production schedule doesn’t just become more manageable and efficient but also more creative. You can generate videos in any style, wearing any outfit or costume, with any backdrop – just imagine the possibilities for content creation and marketing.
The results are polished, impressive and hyper-realistic, and we handle all the camera angles, lighting and editing so you don’t have to.
The next wave of digital creator success stories will be built through a partnership between the human and the avatar, brought to life and scaled through tools like Argil. Sign up today to see what’s possible.
